Carpet Badgley
Climate of 2010 with new fashion trends (I)
In the world of fashion and style, the calendar flip to a new year is like getting the keys to a brand new, bare-to-the-wall walk-in closet next to the one we just finished filling. What goes into the new space is much (but not entirely) on what came before.
In 2010, that more traction for the familiar – Forever 21, home shopping networks, Americana – while adding some foreign influences (the ascent of Brazil) trend in the mix too. But the biggest shift in fashion and style government would be very good in process than product, we can now all we want when we want it, maybe give us more think about how it gets from point A to B. What follows is a little crystal-ball gazing point.
Forever 21
Thakoon Target, Jimmy Choo for H & M, Christopher Kane for Topshop – in 2009, you could not swing a shopping bag without hitting a new cheap-chic designer collection.
While those fast fashion chains grabbed headlines, opening pop-up shops and celebrity-hosted events, Forever 21, the quiet giant, growing revenues from $ 1.7 billion to more than $ 2 billion and launching her own magazine, cosmetics collection and a plus-size line called Faith 21.
Founded in 1984 by Korean immigrants, Forever 21 has 460 stores worldwide. In 2010, a new concept kids, for children aged 7 to 14 launch, and open for more than 80 new locations, including megastores in Japan, Europe and New York at Times Square.
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What is Forever 21 am I doing wrong? "They have kept their prices much lower than other teen apparel retailers in the mall, "said Brian Sozzi, a retail analyst for Wall Street Strategies, a market research firm in New York. (On Forever 21, a bubble hem dress party costs $ 29 and an armful of glittering bracelets, only $ 6.80.)
Jane Buckingham, founder of the LA-based marketing Trendera and consultancy, said: "Forever 21 will get the trends right. You look like you are fashionable but do not feel that you have spent a fortune if it comes apart."
The chain has used the recession glut of vacant retail property to expand the mall-based stores in big-box locations. The prototype for new stores based on the 86,000 square-foot outpost opened Forever 21 in Cerritos this month.
"Going into a store Forever 21 is a experience, "Sozzi said." You want to stay a while. "
All Things Alice
For fashion / entertainment synergy to new paths this year, including new partnerships on the screen and higher-profile designer collaborations. One of the first down the rabbit hole in this respect will be live-action Tim Burton's 'Alice in Wonderland' remake, to be open by March 5.
Besides Disney Consumer Products' official high-style tie-ins with jewelry makers (Tom Binns Swarovski) and clothing designers (Stella McCartney is one of those rumors) set to roll out in conjunction with the release of the film, Lewis Carroll inspired pop up like mushrooms after a rain acid. The recent holiday windows at Bergdorf Goodman in New York wearing an "Alice in Wonderland 'theme and in March, Paris department store Printemps reportedly plans to unveil custom-window 'Alice' dresses of the will of Alexander McQueen and Christopher Kane.
Designers recently named control Lewis Carroll and his creations include Donatella Versace, Jason Wu, Antonio Marras Kenzo's and Zac Posen. A self-professed lifelong fan of all Alice things, Posen has participated in a Wonderland-themed collection of jewelry and recently unveiled a pre-fall 2010 collection, which he describes as "Lewis Carroll meets Paloma Picasso "that thigh-length, Alice-appropriate dresses mad, mad plaids covers. He explained there are several things that play in fomenting the fashion fixation.
"First, there is a real sense of escapism and imagination so that I think is important in popular culture now," he said. "And Alice and 'Through the Looking Glass "have really become a part of the fashion vernacular. "He pointed at everything from the familiar iconography of The Tea Party accouterment and playing cards to" the Women dress like a little girl in a dress shrunk, and the black, white and red colors, and even the dandy tweed suit. "
Home Shopping Networks
QVC has Isaac Mizrahi, Dennis Basso and Rachel Zoe. HSN has Badgley Mischka, Naeem Khan, Loulou de la Falaise, Carlos Falchi and Sean John. Although a future merger between the two networks is still in the air, one thing is certain – with sharper designer collaborations, and glossy magazine fashion week and tie-ins, it will become chic to your TV screen shop.
On February 13 QVC will be using the runway at New York Fashion Week, new designer lines (including a favorite of Oprah Winfrey Costello Tagliapietra) to start, before moving to LA to host two days of remote programming of the Four Seasons Hotel during Oscar week and a star-studded red carpet event. A top seller last year, super stylist Zoe back with an even greater variety of products. "When our customers get to call in and talk to her and how something wear questions – and they hit a show on Bravo at the same time – you can not lose, "says Jamie Falkowski, a spokesman for the network.
HSN plans to increase its visibility in Hollywood, and by organizing a party at Tony Duquette's Dawn Ridge estate partner, Hutton Wilkinson, Duquette launch line jewelry in March.
HSN Chief Executive Mindy Grossman, who joined the company three years ago, sees its customers develop. "Our three main markets are New York, LA and Chicago. Our client is an above average income, educated and loves to know what ingredients in skin care. "For 2010, Grossman is more emphasis to explain the form of shows, sending a production team to the designer showrooms and cosmetics laboratories to film the story behind the product. During New York Fashion Week, will Elle Magazine Editors at HSN discuss the trends of the season.
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