Collection Catalog
Do not Get Caught in the Crossfire Shop
Many large mail order companies have a direct hit in recent months due to rising shipping costs and regulations. Not surprisingly, this issue was the key discussion topic at the annual conference of the catalog and multichannel merchants that took place in Boston a few weeks ago.
Although it has been speculated that the increase will be as grand as forty percent for a number of mail order companies, the actuality of the increase came as a bit of a shock their catalogs for many who depend for their livelihood business. To nurse much postage war wounds before they happen if I can, I go to the cataloging bag, the secret of success.
Actually it's not really a secret, just a bit of an unknown-postcards. Booming catalog companies, including JC Penney, Spiegel and Brighton, to take advantage of this direct mail tool for quite some time. It is still not widely broadcast, but it works.
So how does one go about using postcards to achieve victory catalog? Simple. Send postcards get prospects to request your catalog, not the money away to send catalogs to people who may or may not open that is too expensive. Surely people can not fully read the card either, but a) it's cheaper for a company to thousands of postcards (which costs less than $ 0.35 for the design, print, address, etc.) than sending thousands of catalogs (of up to $ 2), b) because there are more limited space on the front of a postcard, people look at it and get the most of the message, while a catalog they at least have to open the first place, finally, and c), postcards are statistically shown that a higher reading speed than all other e-mail media, including catalogs, flyers and magazines.
To drive this point home, according to a study done by the USPS is responsible for send all mail-ninety-eight percent of consumers bring in their mail the day it's delivered and spend an average of thirty minutes reading it on every occasion. Also Research shows that consumers are bombarded with more than three thousand advertising messages per day. Therefore you have to break through the enemy lines and get on your point quickly and effectively. And I'll tell you how to do it.
Postcard Marketing-The Basics
There are four things you need to remember when marketing with postcards.
1) You must commit to a campaign.
• Campaign Cam (KAM-pain) n.
1. A series of military operations carried out a major goal during a war: Grant Vicksburg campaign secured the entire Mississippi for the Union.
2. A transaction or series operations energetically pursued one goal: a campaign for a new product, a candidate's political campaign.
intr.v. • paigned cam, cam • campaign • ING • cam paigns
Participate in an operation planned to achieve a specific goal: campaign the jungles of Vietnam, campaign for human rights.
Campaigns for marketing are, in a nutshell, a series of measures, including advertising to repeat mailings strategically planned so that maximum benefit (more new customers) for your business.
To gain maximum benefit, you must follow these four tips:
1) Does repeat mailings.
Why? Credibility. Sometimes after receiving a postcard or a catalog of the prospect will stick with it for a while, but throw it out when cleaning, because they will think, "I might need that someday, I'll think about it." Then, if your image is not thrown in their line of vision every so often, they forget all about you and your catalog, let alone your products.
If your postcard mailings repeat the same people, they see your image, logo, slogan and message over and over, and you become credible. Your chance that they react only increase. When I was about to get a postcard and I feel more compelled to call and order a catalog, they will.
So they order your catalog, and once they've ordered your catalog, then you repeat your mailings to catalog them. When will I receive multiple catalogs from one company, I requested a catalog or ordered before, I feel more compelled to look through it and take a look every time I receive. Again, they will too. Repeat mailings to persist, they show credibility. You build credibility with a campaign. That is the point.
TIP: Do not be discouraged if you do not immediately result after a postcard mailing. If you're an explosion of communication you will get inflow – prospects to order your catalog. You want the explosion and repeated over and over that the influx consistently generate gain.
2) Be your target market.
Carrie from Sex and the City is sitting at your desk, go through on past bad date night and you can not get her attention. You keep saying her name, but they ignore you and do not stop talking. Your only solution is to keep her mouth in her head. You have to get into her head and thinks like her to find out how to get her to be quiet and leave your office so you can be productive. You need to "BE" Carrie Bradshaw from this be decoded.
So how do you do that? You open a drawer, a pair of Manolos whip and shouting, "Carrie, these are for you!" And now you've got Carrie's attention!
What does an overly chatty shop-a-holic to do with marketing design? Keep reading.
Each potential customer is Carrie. They do what they want, unless you can convince them to listen to you. You have to get in their head, think like them, "BE" them.
Be your own audience. Do a little research. What colors communicate best for you as you shop-a-holic? (Aka what colors are in season, what are the hottest new trends, etc?) Look at your piece from the eyes of your prospects. Is what see them going to have them call and ask for a catalog from you?
TIP: a very successful way to join a campaign has to do with creating a series of maps look the same. Your logo should be in the same place every time, you should be the same color scheme, etc. Your postcard to prospects think of your catalog, your card something like this look like a mini catalog. For example, Victoria's Secret can promote their new line of camouflage with camouflage design on the front of their catalog promotional postcard.
3) Use the 2-step method
It is much easier to interest (a lead) than it is for a person to get through an entire buying process (Sales) create. Therefore, I recommend the 2-step method.
Step 1. Generate a lead – Get a prospect to your 800-number call or a visit to your website.
2. Get the information requested – to be given by telephone, one of your representatives who are able to answer any questions and a prospect confident that your product or service would be just as good or better than what they already have it.
The purpose of the message of your postcard is to a sufficient degree of interest in the mind of your prospect to generate his / her contact you to ask you about your catalog or offer.
You are generating interest, not collecting their money (not just yet anyway). That is what the 2-step marketing process proceeds generate interested prospects and customers who contact you for more information.
You can use postcards to cheaply promote your target prospects and customers and lead generation (questions about your catalogs, products and services) and then monitored and converted into sales.
TIP: Make sure when you send it to catalog a new prospect who responded to the postcard offer, you then takes both the 'postcard prospect list and put them on a new list to start sending catalogs from then on. Repetitive follow-ups with the people contact you will result in increased sales. To make it a company policy to follow up with people this way. They are considered a hotter prospect than someone who never responded at all.
4) Keep it Simple
Be sure you understand the power of postcards, your message has three parts most effective:
1. A clear statement of the greatest benefit of your product or service (eg a picture of your most popular, best-selling item in your catalog).
2. A good reason for them to contact you NOW (ie a free catalog).
3. A simple and easy way for them to respond (an 800-number for example) to order your catalog or even the product that you advertised on the postcard.
Case Study: Shop Lady Venus – John Sauer, Colorado
Duration of mailing postcards: John began in 2004 with postcard mania, and mania-printed postcards postcard mailing 4-6 times a year. He also mails an additional 30,000 black and white postcards of his own between his mania postcard mailings throughout the year.
Problem trying to solve: John wanted a large number of qualified leads to obtain the most cost effective price, and the sale of those leads. According to John, he used the postcards he sends to "screen perspective" so that those who call for its catalog order are bona fide leads for his company.
What worked and what did not: "It is a perpetual testing philosophy we have. "Taking the advice of his mentor, John tried postcards and watched the boost in leads and business. While constantly trying new marketing techniques, John said he is stuck with postcards because they work well for him.
Return on Investment: "My return is very good, very good." Next the large amount of qualified leads John has been with postcards, he immediately saw higher sales in its small ticket items ($ 50 – $ 100) due to people seeing his card and call to order the item advertised directly on the postcard. These sales have stayed strong in the last three years, along with the higher volume of traffic the catalog.
Advice to other mail order companies: "They should use postcards. People will catch what is thrown at them, and you get (the benefit of) the impulse response and impulse sales and qualified leads. "
With each new change in an industry that impacts the way business is done is important to innovative be. It is not enough to complain about higher postal rates. With every door that gets close, open a new – you just have to look. Higher postal rates may seem a door closed – try opening the door postcard. You can even generate more business than you did with sending your catalog!
About the Author
Joy Gendusa founded PostcardMania (www.PostcardMania.com) in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazine’s prestigious Inc 500 List as one of the 500 fastest growing companies in the nation. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy.
I would like to find the name of a catalog of The Pyramid Collection?
It contains products to purchase religious objects, including wicca.I want to order know my status. I tried looking under www.pyramidcollection.com but it keeps sending me to pick another type of websites to retrieve.
The http://www.pyramidcollection.com/ link you there. If you've been redirected to other sites when you type it in you may have mis-spelled name of the site or used the wrong url extension. If that does not help, You may need to get some spyware removal tools like spyware programs to redirect Web browsing. To remove spyware, I recommend Ad-Aware http://www.lavasoftusa.com/software/adaware/ http://www.safer-networking.org/ and Spybot.
Guide to Collecting Rare Books : How to Catalog a Book Collection
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♥♥NEW AG McKenna Starter Collection,poster+catalog; Ready to ship!♥♥ $255.00 |
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Pullip Complete Style ALL COLOR Photo Catalog BOOK 2010 COLLECTIBLE FASHION DOLL $117.00 |
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***BARBIE BCC EPHEMERA COLLECTION + CATALOG 2006-2012 (19 NEW CATALOGS) $75.00 |
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Theriault’s auction catalog “A Cherished Collection” – Madame Andree Petyt $28.99 |
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2003 AMERICAN GIRL EXPANDED CATALOG! KAILEY COLLECTION $24.75 |
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2003 AMERICAN GIRL CATALOG! ENTIRE KAILEY COLLECTION! $24.75 |
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2003 AMERICAN GIRL EXPANDED CATALOG! KAILEY COLLECTION! $24.75 |
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2004 AMERICAN GIRL CATALOG! ENTIRE KAILEY COLLECTION! $24.75 |
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RARE 1995 DEALER CATALOG TIMELESS CREATIONS BARBIE COLLECTIBLES & HIMSTEDT $25.00 |
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Theriault’s auction catalog “To The Manor Born” the Candy Spelling Collection $26.49 |
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1987 Collection Catalog of MADAME ALEXANDER dolls $27.77 |
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1997 Madame Alexander Collection Catalog 63 Pages $21.95 |
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Late 1980s Phyllis Parkins-The Collectables Catalog $24.74 |
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BARBIE COLLECTIBLES BY MAIL FALL 1996 DOLL CATALOG BOOK $22.45 |
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SALE! 2004 AMERICAN GIRL CATALOG! KAILEY’S COLLECTION $14.75 |
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Madame Alexander Doll Catalog Book 2004 Collection $19.99 |
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Madame Alexander Doll Catalog Book 2006 Collection Vintage Alexander $19.99 |
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Madame Alexander Doll Catalog Book 2004 Fall Collection Cissy’s 50th Anniversary $19.99 |
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1991 Phyllis Parkins-The Collectables Catalog-GreatCond $19.49 |
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2001 Madame Alexander Collection catalog FREE SHIPPING! $18.00 |
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Pleasant Company Catalog 1988 The American Girls Collection $14.99 |
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3 Madame Alexander Collection Books 2005, 2006, 2007 Collectors Catalog $15.99 |
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THERIAULT AUCTION CATALOG “THE LYNDA CHRISTIAN COLLECTION”rare dolls $12.00 |
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Madame Alexander Doll Catalog Book 2008 Collection $14.99 |
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Zapf Designer Doll Collection 1993 Mini Catalog $9.95 |
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Mar 2009 American Girl Collectible Catalog Booklet 52 p Chrissa Julie Ivy Molly $14.00 |
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May 2009 American Girl Collectible Catalog Chrissa Julia Ivy Molly Booklet 52 p $14.00 |
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Nov 2011 American Girl Collectible Catalog Booklet 72 p Cecile Marie Grace Julie $14.00 |
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July 2010 American Girl Collectible Catalog Booklet 54p Lanie Horse Skates Dolls $14.00 |
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Oct 2010 American Girl Collectible Catalog Booklet 68p Online Molly Julie Kit Ad $14.00 |
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Nov 2010 American Girl Collectible Catalog Booklet 68p Online Kaya Addy Rebecca $14.00 |
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2002 Madame Alexander Collection Catalog $12.99 |
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MADAME ALEXANDER Collection 2000 Doll Book Catalog collector magazine FREE SHIP! $12.99 |
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MADAME ALEXANDER Collection 2004 Doll Book Catalog collector magazine FREE SHIP! $12.99 |
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The Collectables by Phyllis Parkins Doll Catalog 2000 $7.50 |
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“BARBIE COLLECTABLES” CATALOG, HOLIDAY ISSUE, 1998, MINT CONDITION $8.99 |
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OLD SUMMER 2001 “SUMMER SENSATIONS BARBIE COLLECTIBLES BY MAIL” CATALOG $11.49 |
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Madame Alexander Collection Catalogue 2010 NEW $5.99 |
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NANCY ANN STORYBOOK doll – ORIGINAL Catalogue & Collection Description Brochure $7.50 |
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2003 EFFANBEE COLLECTION Catalog -11 Pages $7.95 |
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*Marie Osmond Doll Catalog 2007 Limited Collectible!* $4.99 |
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1989 Effanbee Collection Catalog with Patsy, Story Book, Wizard of Oz Dolls $9.99 |
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1988 Effanbee Collection Catalog with Patsy, Story Book, Presidents Dolls $9.99 |
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1985 Effanbee 75 Years Collection Catalog with Legends, Brides, Disney Dolls $9.99 |
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1984 Effanbee Collection Catalog with Lisa, Presidents, Mark Twain, Brides Dolls $9.99 |
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1983 Effanbee Collection Catalog w/ Bobbsey Twins, Mark Twain, Faith Wick Dolls $9.99 |
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1990 Effanbee Collection Catalog w/ Lil Innocents, Wizard of Oz, Storybook Dolls $9.99 |
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2005 EFFANBEE SPRING COLLECTION Catalog - $7.95 |
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1994 Madame Alexander Collection Catalog $5.99 |
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1991 Madame Alexander Collection Catalog $5.98 |
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1993 Madame Alexander Collection Catalog $5.98 |
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Marie Osmond Doll Collection Spring 2004 Catalog $4.99 |
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Madame Alexander,Collection 2011 Catalog, NEW $4.99 |
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Madame Alexander,Collection 2008 Catalogue, NEW $4.99 |
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Madame Alexander 1991 Collection Catalogue, New Condition, 54 Colored Pages $4.99 |
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COLLECTABLE DOLLS FOR 1983-IDEAL DOLLS CATALOG $5.00 |
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The Family Company SHE’S LIKE ME 2000 COLLECTION DOLL CATALOG Full Glossy Color $8.36 |
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Barbie(Celebrating 40 Yrs) Collectibles Doll Catalog w/Chatty Cathy Repro Ad Pgs $5.00 |
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Effanbee Doll Catalogue, Fall and Holiday Collection 2004 $3.95 |
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MADAME ALEXANDER 1995 COLLECTION CATALOGUE $5.00 |
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1996 BARBIE COLLECTIBLES CATALOG Millicent Roberts MINT $7.95 |
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1997 BARBIE COLLECTIBLES Catalog NEAR MINT/MINT $7.95 |
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CLASSICS MADAME ALEXANDER 1997 COLLECTION CATALOGUE $4.99 |
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2003 BARBIE COLLECTIBLES HOLIDAY COLLECTION GIFT GUIDE CATALOG* $4.95 |
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2004 BARBIE COLLECTIBLES SUMMER COLLECTOR CATALOG* $4.95 |
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Madame Alexander 2002 Alex Doll Collection Catalog and Toy Fair Order Form MA $3.99 |
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Madame Alexander Fall Preview Collection Catalogue $3.99 |
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Madame Alexander Fall Preview 2009 Collection Catalogue, NEW $2.99 |
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EFFANBEE Dolls That Touch Your Heart 1983 Collection Catalog $5.00 |
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EFFANBEE Dolls That Touch Your Heart 1980 Collection Catalog $5.00 |
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EFFANBEE Dolls That Touch Your Heart 1978 Collection Catalog $5.00 |
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EFFANBEE Dolls That Touch Your Heart 1979 Collection Catalog $5.00 |
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IDEAL Collectible Dolls For 1983 Catalog $5.00 |
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JP Sylvanian Families – 2008 Collection Catalogue $0.99 |
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JP Sylvanian Families – 20th Anniversary Collection Catalogue 2004 $0.99 |
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JP Sylvanian Families – 2003 Collection Catalogue $0.99 |
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JP Sylvanian Families – 2003 Collection Catalogue $0.99 |
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JP Sylvanian Families – 2002 Collection Catalogue $0.99 |
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DOLL MAKING SUPPLIES CATALOG KEMPER COLLECTION 1999-2000 $1.09 |
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BARBIE BASICS COLLECTION 003 MAGAZINES CATALOGS DOLL SIZED TINY & SUNTAN LOTION $0.99 |
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BARBIE BASICS COLLECTION 003 MAGAZINES CATALOGS DOLL SIZED TINY $0.99 |
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1976 CHER Doll Designer Collection Clothes Catalog $16.95 |
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COLLECTION OF MISC. BARBIE STUFF – CATALOGS, KIT, WORKBOOK, TIN,& NOTEPAD $3.75 |
