Colors Benetton
First Rakshabandhan Festivals & 3rd anniversary of Big 92.7 FM celebrated with Lakhwinder Wadali in the largest and most felicitated Lif's Punjab
Occasion: Parties & Rakshabandhan third anniversary of Big 92.7 FM on AlphaOne
Atmosphere: Interactive, festive & Rocking
Location: AlphaOne, Amritsar, Main GT Road
Participant Profile: Shoppers, music, Christmas Families, celebrating Youth & Retailers
For Immediate Release
The vast AlphaOne mega shopping and entertainment development in Amritsar celebrates its third anniversary of the first Rakshabandhan & Big 92.7 FM with the festive and fun-loving people of Punjab on August 23 & 24. During the festivities Rakshabandhan & 3rd anniversary of Big 92.7 FM on AlphaOne, thousands of enthusiastic visitors came in the ongoing fun and festive events that the resulting gifts galore for the visitors and participants to join.
There was a special presentation of folk and Sufi songs by Lakhwinder Wadali, actor and singer, and son of Ustad Puran Chand Wadali Padamshree. There was also an introduction of NGOs, 'Khushi' and promotional campaign to a girl determine by way of a giant Rakhi specially made for the occasion to raise awareness about Khushi initiatives.
The good cheer was kept going Mimicry with a performance by Rahul RJ. Besides, various competitions of the interactive audience captivated and thoroughly enjoy the process. Despite strict regulatory monitoring, enthusiastic and cheerful interactions of MCs with the public got the party going with gusto. The MC announced lively and gave away several gift hampers the winners of various matches over the two-day festivities and was her cheerful best if they kept the crowd roaring with joyful approval.
As the largest mixed use development includes North India world-class retail and entertainment, AlphaOne would make a significant impact on the socio-economic fabric of Amritsar and surrounding areas. Prodipta Mr. Sen thanked the customers, visitors and retailers present with the promise: "We will continue to strive to provide excellent customer satisfaction with many such events that would add value the experience of being at AlphaOne. Constant innovation and a sense of the cultural, retail and entertainment needs of people are the driving force behind all activities. "
The theme of the site and dressing activities for the Rakshabandhan festivities and third anniversary of Big 92.7 FM on AlphaOne was aesthetically in sync with the festival and value system it symbolizes.
The next day AlphaOne will also meet with the city's exotic experience of a flea market in Amritsari Bazaar, AlphaOne with merchandise ranging from books, antiques, toys, arts and crafts, stalls and much more.
The largest retail, lifestyle and entertainment destination center of Punjab, the AlphaOne best mix of international, national and regional brands available along with the immaculate zonal mix. Anchors are Shoppers Stop, Hyper City, Fun Cinemas, Orama, Reliance Trends, Standard Lifestyle Max and Max and the best international and national brands such as United Colors of Benetton, Tommy Hilfiger, Levi's, Provogue, Wrangler, Adidas, Nike, Reebok, Puma, Blackberry, Zodiac, U.S. Polo, Flying Machine, Planet Fashion, F2O, Peter England, Mufti, Hi Design, Biba, Arrow, Kids Cap, Catmoss, Emerge, Lakshita, Woodland, Magnet, Celebrities, Just Lucky's, Now West, Cafe Coffee Day, Mother Care, Rockport, Himalayas, VDOT, fuel stop, Subway, The Body Shop, Beverly Hills Polo Club, Guess et al. The spirit of partnership and mutual cooperation with retailers was clearly visible in the festivities and Rakshabandhan third anniversary of Big 92.7 FM.
AlphaOne, Amritsar has been designed and developed by one of the main Architects of India – ARCOOP. Since its launch, AlphaOne Amritsar has already won several awards. Recently two new Awards for Social Marketing – Retail and India's Greatest Brand Builder – Real Estate, were also awarded to Alpha G: Corp to CMO Asia Awards 2010 in Singapore. In May 2010, AlphaOne received the "Award Shopping Center for Most Successful Launch of the Year – North India 'at the Images Retail Awards Mumbai.It also won the high honor of " Most Admired Shopping Centre Design of the Year and the Emerging Retailer of the Year – Real Estate 'in Retail Asia Congress 2010 Next Highly Commended Certification "and" Seal of Distinction ' in the category of Mixed-Use Development at the 2009 edition of the Cityscape Asia Real Estate Awards in Singapore. - In a report on India's largest shopping malls in 2010 The Economic Times, based on a study by Asipac, AlphaOne, Amritsar is ranked as the ninth largest shopping mall in India, except that said among the Top 25 best shopping malls in India by a survey Retailer Magazine and powered by Franchise India Property.
AlphaOne's slogan: AlphaOne '- Ithhe aao ho Jao happy here … Be happy! a promise of constant innovation and parties that will even more in Amritsar rejoice in the coming days the festivity.
www.alphaoneamritsar.com & www.alphagcorp.com
About the Author
What is brand equity of United Colors of Benetton?
And how does this company created?
Brandchannel.com has a very interesting debate the branding of Benetton in particular whether the shock value actually contributed to the brand or not. The discussions also covered the impact of the change in the surf Benetton http://www.brandchannel.com/view_comments.asp?dc_id=28 Of the discussion, your contract written in terms of brand value of Benetton
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