Cutie Baby
Marketing & Promotion: How your baby's Food Business Part # 7 Start
Marketing is crucial to the success of your baby food business. Here are some of the highlights of the various marketing programs we've used during the initial launch of Sprouts Baby Food Inc. back in early 2006.
Public relations campaign
– Vehicle: E-mail press release, by hand delivering the media kits, phone calls to the main objectives.
– Media Kit: Icebox, birth announcements, press release, profiles, menus, etc.
– Goal: Awareness; Feature stories
– Purpose: local newspapers (food editors, business editors), local TV, local radio.
Physician direct mail campaign
– Vehicle: Direct Mail
– Letter, Brochure, Prescription pad w / Sprouts info for patients
– Purpose: Awareness, Get docs to patients by referring to Sprouts
– Purpose: Pediatricians and naturopaths
Midwife / Doula Awareness Campaign
– Vehicle: E-mail
– Purpose: Awareness, Get doula and midwives to refer patients to Sprouts
– Purpose: Space midwives and doulas.
Mama Campaign
– Vehicle: E-mail
– Objective: awareness, drive people to our website, new orders
– Target: Area mom lists / online communities on Yahoo Groups.
Baby Diaper Service Bundle
– Vehicle: Flyer inserted in diaper delivery service bundles
– Goal: Awareness; New orders
– Special Offer 20% discount on first order
– Target: Select zip codes, 500 + individuals
Poster / Flyer Campaign
– Vehicle: Posters, flyers, tear sheets, etc.
– Goal: Awareness; New orders
– Special Offer 20% discount on first order
– Target: Area parks, playgrounds, community centers, birth centers, toy stores, libraries, and mom hangouts.
Summer Festival Campaign
– Vehicle: Flyers printed baby spoon and give-a-way
– Goal: Awareness; New orders
– Special Offer 20% discount on first order
– Purpose: People with babies present at the target summer events, fairs, etc.
Start Advertising
– Vehicle: Space Baby / Mom / Parenting Magazines
– Quarter-page ad
– Goal: Awareness; New orders
– Special Offer 20% discount on first order
Create your own baby food Classes
– Vehicle: Classes offered at the local grocery stores, in mommy groups, etc.
– Purpose: Community Outreach, Awareness
– Promotion: n / a
– Timetable: from September
Subscriber Campaign Website
– Vehicle: Our own website
– Purpose: Capture email addresses and general interest categories People who visit our site so we can market to them in the future.
– Offer: Sign up for newsletter, promos, gift reminders, refer-a-friend one page, etc.
Web Directory Advertising
– Vehicle: Google Adwords, Yellowpages.com, Superpages.com, etc.
– Purpose: People on our website
– Promotion: n / a
– Schedule: September
Farmer's Market Campaign
– Vehicle: Area farmers markets
– Purpose: Awareness, little selling of individual units during the pre-launch period
Offers / Promotions
Baby Shower Gift Set
– Description: Special gift set for those who want Sprouts as a shower gift.
– Package: Gift basket with logo spoon, sippy-cup logo, logo shirts, mock food containers, and a gift for X weeks service.
– Price: $ 20 + cost of service
Party pooper
– Description: Home sales parties (ala Tupperware)
– Details:
oHostess orders party kit 1oz samples of all products' per guest includes a kit.
oHostess take orders
oHostess get free food, discounted services, etc. for Subscriptions she suggests.
Corporate Mom Program
– Description: discount service for mums locally headquartered companies. We provide their food to their office.
Register To Win
– Description: Register on our site, enter monthly drawing for one month free baby food.
Photo Contest
– Description: Monthly contest. People e-mail photos of their baby food or in a kitchen setting. Winner receives 12 4oz containers of baby food.
Customer Referral Program
– Description: A reference (someone who is a customer) deserves free food in your next shipment.
About the Author
Mischelle (Schelly) Weedman-Davis left her 15-year high-tech career to become a stay-at-home mom but later became the founder of Sprouts Baby Food, Inc. She now uses her talents to support her husband’s Seattle law firm, the Davis Law Group so she can spend more time with her family. http://www.InjuryTrialLawyer.com . But she remains committed to infant nutrition and helping others that want to start their own baby food business.
What is the difference between that babe / baby?
Ok so we've all been there … you like someone, or yourself and you start to use PET little " names "if you can call them that. I just want to know what everyone sees these words actually mean and where you would use in conversation, such as" Hey Babe "" Hey gorgeous "(eg, babe – I would only use the direction of a guy I liked and felt a real connection with) 1) Babe 2) Baby 3) Sweetie 4) Cheeky 5) Sexy 6) Cutie 7) Hunny 
Gorgeous Feel free to add any extras to list! xx
Sweetheart Sweet Pea Sweety Pie Lover Love Sugar Sweet Ding Darling Darl Beautiful Babe Hunny Bunny short for Baby
cutie baby
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Cutie Little Preemie Reborn Baby Girl by Gabi’s nursery $679.90 |
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Reborn Baby Girl! Such A Cutie! See For Yourself – OOAK! $350.00 |
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reborn baby girl honey beautiful blonde hair blue eyes ready for adoption cutie $169.99 |
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Coastal Cuties Reborn Baby Girl Ondrea Shawna Clymer Sleeping Baby Painted Hair $149.00 |
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What a Cutie!! Flirty Blue Eyed Composition Ideal Toddling Sue? Baby Doll 17″ $140.00 |
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Crib Life Baby Alive Hailey Hula, Sarina Cutie, Lily Sweet, Lulu Lake, Ella Song $100.00 |
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Baby Anders! Newly released kit! Priced for quick sale! He’s a cutie! $80.00 |
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BITTY BABY TWINS 2002 RETIRED AMERICAN GIRL DOLLS! BLONDE HAIR BLUE EYES! CUTIES $75.00 |
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LIFELIKE CUTIE BABY BOY REBORN $59.00 |
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Madame Alexander Cupcake Cutie Huggable Huggums 14″ Vinyl Baby Girl Doll $69.99 |
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Effanbee BABY SARA Babydoll ~ Adorable BLONDE Cutie! ~ Designer Ann Timmerman $34.99 |
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MY CUTIE PIE BABY DOLL 18″ FOR PLAY/REBORNIG KINGSTATE $49.45 |
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MY CUTIE PIE BABY DOLL ADORABLE BLUE EYES BY KINGSTATE $49.45 |
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MY CUTIE PIE BABY DOLL BLONDE HAIR BLUE EYES KINGSTATE $49.45 |
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MY CUTIE PIE BABY DOLL AFRICAN AMERICAN BY KINGSTATE $49.45 |
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MY CUTIE PIE BABY ADORABLE 18″ DOLL BY KINGSTATE BNIB $42.49 |
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MY CUTIE PIE BABY ADORABLE 18″ DOLL BY KINGSTATE BNIB $42.49 |
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MY CUTIE PIE BABY ADORABLE 18″ DOLL BY KINGSTATE BNIB $42.49 |
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MY CUTIE PIE BABY ADORABLE 18″ DOLL BY KINGSTATE BNIB $42.49 |
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MY CUTIE PIE BABY ADORABLE 18″ DOLL BY KINGSTATE BNIB $42.49 |
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MY CUTIE PIE BABY ADORABLE 18″ DOLL BY KINGSTATE BNIB $42.49 |
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#538 Vintage Mattel Lovable Babies Li’l Cuties Doll $31.99 |
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ALL ABOUT BABY CHLOE CUPCAKE CUTIE DOLL $40.45 |
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MY CUTIE PIE BABY ADORABLE 18″ DOLL BY KINGSTATE BNIB $39.99 |
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KINGSTATE MY CUTIE PIE BABY DOLL 16 FOR PLAY / REBORNIG $35.99 |
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ZAPF baby doll talking cutie English Spanish interactive $30.00 |
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16″ MY CUTIE PIE BABY DOLL Realistic Weighted Body KINGSTATE Vinyl & Cloth $29.97 |
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Baby Alive “Crib Life Twins” Sarina and Sydney Cutie dolls NIB $18.00 |
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OOAK Umpet Umpet Dragumpet NEW Dragon Sculpture Handsculpt by L.Fortuna Cutie $24.95 |
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ZAPF baby dolls lot – One giggles and 1 small cutie $24.99 |
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JAPANESE CUTIE CUPIE BABY STICKER LETTER SET STATIONARY $18.95 |
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CABBAGE PATCH KIDS CUTIES Mignon CPK Baby EASTER BUNNY Rabbit Ears Plush Doll $16.99 |
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~Pretty Outfit For Your Baby Face Doll~Cupcake Cutie~ $17.95 |
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Baby Alive Crib Life *Sarina Cutie* Doll New $10.88 |
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DISNEY RUBBER & CLOTH DARK BROWN HAIR & BROWN EYED CUTIE BABY DOLL $9.99 |
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BABY ALIVE Fashion Cutie Reversible Dress Outfit Clothes Accessories NIP $14.95 |
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Baby Alive Crib Life Fashion Play Doll – Sarina Cutie $17.21 |
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NEW NWT Cabbage Patch Kids CUTIE MIGNON Plush MONKEY Baby Doll Tags $16.99 |
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NEW NWT Cabbage Patch Kids CPK CUTIE MIGNONS Plush Jersey COW Baby Doll Tags $16.99 |
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Vintage Furga 16″ Baby Bimbo Sexed Male Excellent Pretty Baby Sleep Eyes Cutie $6.99 |
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Battat 8″ Our Generation Baby with Beautiful Eyes and Sweet Baby Face Cutie Pie $16.99 |
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DISNEY RUBBER & CLOTH BLONDE BLUE EYED CUTIE BABY DOLL $6.99 |
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Baby Alive Fashion Cutie Reversible Dress – Polka Dot Dress $10.99 |
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TWIN TOGS OUTFIT NEW 1987 FITS DOLL CUTIE PIE SWEET APRIL LOVE-A-BYE-BABY MOC $14.95 |
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ETHNIC CABBAGE PATCH KID BABY DOLL – NICE BROWN COMPLEXION – 10″ CUTIE $6.99 |
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BABY BEANS DOLL * MAMA BEANS * 1975 SOFT RAG MATTEL CUTIE $7.99 |
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Baby Troll Lot Two Cuties! Crawler & Stander*****Orange Hair & Baby Blue***** $8.00 |
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OOAK Fairy Umpet Dragumpet NEW Baby Umpet Handsculpt by L.Fortuna Cutie !!! $9.95 |
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BABY BEANS DOLL * BEANS IN A BUNTING * 1984 SOFT RAG MATTEL CUTIE $5.99 |
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VINTAGE MINI BABY DOLL, PLASTIC MADE IN HONG KNOG, IN A LITTLE WRAP CUTIE PIE $4.99 |
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Berenguer Lots of Love Baby 5″ Doll Pouty Face Blue Eyes Itty Bitty Babies Cutie $5.25 |
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VINTAGE TINI TOTS CUTIE PIE BABY DOLL – UNOPENED $2.99 |
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Doll Maker CUTIE PIE *SOLD OUT EDITION* 23″ Silicone Vinyl Baby LE#073/300 NIB $124.96 |
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NATALIE, sculpted by Wiltrud Stein, Zapf Creation baby, what a cutie!! $99.00 |
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VINTAGE PIANO BABY PORCELAIN BISQUE BOY DOLL JAPAN CRAWLING CUTIE! $79.99 |
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TERRI LEE * LOVABLE LINDA BABY * VINTAGE CUTIE with outfits $74.99 |
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Baby Alive – Crib Life – Twins Doll Set – Sarina Cutie & Sydney Cutie $39.04 |
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Baby Alive Crib Life Twins Doll SARINA and SYDNEY CUTIE Includes 2 Doll Cribs $25.15 |
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Baby Alive Crib Life Sarina Cutie Doll Online Code Key Chain & Mini Book New $19.95 |
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Cabbage Patch Kids – Baby Cuties – Tiger Outfit $19.49 |
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Little Mommy – Dress Up Cuties – SWEET AS HONEY – Bee Baby Doll – Ages 2+ $18.85 |
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Little Mommy – Dress Up Cuties – FIRST BLOOM – Flower Baby Doll – Ages 2+ $18.85 |
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Little Mommy – Dress Up Cuties – SUNNY BUNNY – Rabbit Baby Doll – Ages 2+ $18.85 |
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Zapf Creations Fruity Curly Cuties Pineapple Baby Doll $16.99 |
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VNTG CLOTH MASK FACE BABY DOLL BLONDE CUTIE W/ BONNET $16.95 |
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Hasbro Baby Alive Crib Life Twins Sarina & Sydney Cutie Girl Dolls New VHTF $16.95 |
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My Cutie Pie baby emma – NIB $14.99 |
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Baby Alive – Crib Life Fashion Play Doll – SARINA CUTIE – Born Awesome $14.35 |
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Vintage Vinyl Baby Doll an old Clean Cutie to love Unmarked 14″ Eegee? $14.00 |
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13″ Vintage Vinyl Baby Doll 60′s Cutie to love Unmarked Inset Eyes $14.00 |
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Vintage Eegee Doll #12 EES P.E. New Born Baby Boy Anotomical Correct CUTIE!!! $9.99 |
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Such a Cutie, 10″ Vinyl Realistic Baby Doll with a Wood Cradle $9.95 |
