Evening Clothes
2009-uk Price Clothing Aarkstore Enterprise
It analyzes the key issues that face value clothes, now and in the future and prophecies for industry growth in 2010.
Scope
Extensive profiles and outlooks for the 10 largest operators in the value of clothing key operating statistics and store the data and space
* Size of the UK value clothing market in 1999-2009th, distribution channels, category share, store numbers and space.
* Clothing and apparel market value forecasts for 2010.
* Key issues and outlook for the sector, including online, market growth in value, mid-market and premium and international opportunities.
Highlights
The value clothing sector is one of the main beneficiaries of the recession as consumers have approached spending on discretionary items with greater caution. Although Verdict predicts a decrease of 0.6% the total UK clothing spend in 2009, we estimate that the value clothing sales will grow by 5.0%.
We expect grocers to make further gains in 2009, increasing their share of the value clothing market to 34.2%. Long term we believe grocers will further threaten the value of clothing specialists gains made by improving store environments and fully exploiting opportunities to prove multichannel.
Primark has maintained the top position as the retailer with the highest value clothing market share of 18.2% in 2009, an increase of 0.5 percentage points from 2008. As well as benefiting from trade down, it has a relatively young customer group is the last place by the economic downturn impacted due to less financial responsibilities.
Reasons Purchase
* Practical and workable Analyzer Verdict for future business strategy shape.
* Identify the key issues in the market and plan accordingly reduce the risk and maximize opportunities for growth reduction.
* Benchmark your performance against the 10 leading value clothing stores 'Key operating statistics and growth plans.
Table of Contents:
CHAPTER 1 EXECUTIVE SUMMARY 6
Key Findings 6
Main 7 Conclusions
Value sector is growing despite declining overall clothing 7
After some high profile casualties of the market starts to stablilise 7
Large retailers have gained scale through spatial expansion 7
But it's not just about price 7
Price clothing currently more than one third of children's clothing sales 8
Grocers quick insight Progress … 8
… and will prove an even greater threat 8
Primark outperforms – and retains number one position 8
Younger consumers see a lucrative target, but the competition is intense 9
Online developments to stimulate value of clothing sales in September
2010 a good year for value players … 9
… but long term the market will be more challenging 9
Therefore, retailers will have value post-1910 recession strategies
If the UK reducing growth opportunities – international will be a target 10
Analysis 11 CHAPTER 2 MARKET
Clothing market trends 1911
Price definition Fashion & trends in the market 14
Value Market Channels of Distribution and sales mix 19
And the number of 22 stores
CHAPTER 3 COMPANY DATA ANALYSIS 24
Clothing market shares 1924
Grocers continue to grow 24 parts
Price clothing market shares 1926
Sainsbury new winner of the biggest value clothing market share 1926
Winners and losers 26
Larger players get most of the value clothing market in 1926
Key operational statistics 31
Operating margins 32
Clothing sales densities 34
Space allocation 35
Media advertising spending 39
CHAPTER 4 OUTLOOK 41
Changing spending patterns 41
Price clothing market benefits from recession … 41
Signs that consumers are favoring premium retailers pre-recession 1941
But recession has forced consumers to trade down 42
Loss of capacity on the market 42
Inflation returns in 2009 and will have more frequent 2010 1943
Perception of value changes with premium re-emerging 43
Impact on the value of 43 retailers
… but buying habits vary by 44 years
Desire for the value of clothing fades … 44
… although still appeal to young 44
Value retailers head in the same direction 47
Price fashion market increasingly saturated 47
Apparel share price rises … 49
… at the expense of midmarket … 49
… and – for the past three years – premium 50
Price changes architectures 52
Online presence is vital 54
Services and functionality of online presence to improve 54
Gives a strong deterrent to online shopping 56
Free delivery and returns – two-edged sword for the value of 56 retailers
International deliveries are not widely available from value clothing retailers 56
Value retailers slow on the uptake of mobile phone technology 56
Importance of Social Media 1957
Opportunity for value clothing absent players still online come 58
High-line sales of 60 essential
Standing out from the crowd 61
Differentiation in the market 61
Minor adjustments to make a difference 61
International Expansion 64
If the United Kingdom to reduce opportunities – opportunities for expansion abroad 64
Building an international presence 64
Franchises for international expansion without high upfront costs 65
Expand internationally is very challenging … 65
… but still offers many opportunities 65
Competitors in Europe: C & A 66
Competitors in Europe: H & M 67
Competitors in Europe: 69 Kiabi
Future of the grocers 70
Grocers: where are they now and where will they be? 70
The economy – with the prospect of 2010 72
Prospects for UK economy remains defiant 72
GDP recovery will slow in 1972
Unemployment worst to 72,
Government spending cuts on the cards 72
Consumer confidence is improving but remains fragile 73
Projections for 2010 73
Fashion Price growth is slowing, but remains better than 73
Strategic Summary 74
Value retailers will continue to benefit from trading down 74
However, young people are central to the value proposition 74
Midmarket retailers focus less on entry-level product price 75
Price retailers can not rely on price alone 75
Online intake increases 75
If the UK reducing growth opportunities – international will be a target 75
Grocers continue to threaten 76
A weak economy will continue to support growth in 2010 76
ASDA CHAPTER 5 77
Advantages of the consumer focus 77 on low prices
Recent major events 78
New initiatives to support growth in 1978
George launches online 78
Coleen cut 78
Launches Asian range 78
Arrangements for riding clothes to sell 78
£ 30m to upgrade in line with M & S and Next 78
George opens HQ and refreshed image 79
Social networks aimed at improving business transparency 79
Store innovations will increase competitiveness 79
New CEO for Wal-Mart 1979
Asda redistributes 79 new COO
Comprehensive team George 80
Proposition 81
Every day the key value and convenience 81
Financials 83
Sales growth accelerated during the recession 83
Growing up after delay in the middle of ten years 85
Area 87
Spatial expansion and the increasing density of both helping the growth 87
Sales densities starts to recover 88
Space allocation 89
Sector performance – Fashion 92
Sales slowing, but offers encouragement for 2009 1992
Clothing market continues to increase 95
Outlook 1996
Further developments will enhance the value of fashion credibility, George 96
Investment in product quality arrears was 96
George faces growing threat value clothing … 96
… But George will continue to do well in the economic downturn 96
Improvements still to be done fits 96 to clothes shop
Online offer a step ahead 97
Asda Living stores will benefit George sales 97
Enjoyable experience 97
Boston Crew and Moda 97 launches were wise moves
ETHEL AUSTIN CHAPTER 6 99
Driving the business forward in a challenging time 99
Recent major events 100
Increasing presence 100
Retailer enters administration 100
Au Naturale attracts 100 new customers
Improved merchandising 100
Spatial expansion 100
Advertising spending cut 100
Proposition 101
Continues to focus on 101 children
Financials 102
Sales continue to fall 102
Store closures affect growth 103
Room 104
Expansion on hold in 2009 104
Space allocation 105
Sector performance apparel 107
Childrens drives growth 107
Market share drops 109
Outlook 110
Neighborhood benefit? 110
Sales densities remain low 110
Competition is fierce in value 110
Brand image is confusing 110
The location is an advantage 111
CHAPTER 7 Matalan 112
Renaissance for value pioneer 112
Recent major events 113
Improvements to attract business 113 new customers
Online attracts new customers and higher average spend 113
Extension of sub-brands target market extends 113
Home clothing department attracts shoppers 113
Advertising more low key 113
Improved store experience will be rewarded 114
Interesting visual experience 115
Improves Customer Service 115
Middle East offers a low risk expansion opportunity 115
Reported EUR 1.5 billion sale in 2010 116
Proposition 117
Financials 118
Like-for-like uplift boost performance 118
Current trading is very encouraging, 119
Higher sales, better margins 120
Space 122
Expansion on the agenda once again 122
Space allocation 123
Sector performance – Clothing 126
Sudden recovery in 2008/09 after the stagnation 126
Constant noise need to drive to 127 stores
Further market share gains 128
Outlook 129
Strategy provides growth – is amplified by the recession 129
Matalan profits from recession – and their own strategies 129
Womenswear will benefit from improvements holistic 129
Online offers further growth opportunities … 129
… needs more launches – in children for example – to add excitement instore 129
Fashionable range for young men would also help … 130
… making shopping easier and more convenient 130
Driving footfall is the key 130
CHAPTER 8 NEW LOOK 131
Strong market value credentials to maintain resilience 131
Recent major events 132
Constitute the global attack 132
Believes that a £ 1.7 one billion IPO 132
Strengthened corporate structure 132
Global expansion priority 132
Invests in advertising 133
Seize 133 online
High profile celebrities maintaining fashion credentials 133
New brands to expand customer base … 133
… rebranding and marketing drives 134
Standalone shoes and accessories store 134
Drives menswear and children 135
Proposition 136
136 price broadens architecture with sub-brands
Financials 137
Trading performance continues to 137 to impress
Spatial expansion and online sales growth 140
141 online visitors is increasing rapidly
Space 143
Expands faster than sales 143
New Look continues to aggressively spatial expansion internationally 144
Space allocation 145
Sector performance apparel 147
Menswear and children perform better than 147
Value share swings 149
Outlook 150
Strong demand in a sharp intensification of sales efforts 150
New Look to justify the price points for quality and design Content 150
Broader customer base 150
A family focus 150
Childrens Challenge 151
Chance of teenage boys wear … 151
… but has a different approach 151
Office move may lead to disruption 151
Exchange rates a growing concern 152
CHAPTER 9 THE PEACOCK GROUP 153
Peacocks Bonmarche survives and thrives competitive market in 153
Recent major events 154
Develops product to offer 154
154 restructures management extension to meet
Expansion Peacocks UK store portfolio of 154
The development of overseas markets 154
Peacocks launches first celebrity designer range 154
Peacocks improved website with outside help 155
Bonmarche adds Outfit Ideas are (non-transactional) website 155
New David Emanuel shop fits modernization Bonmarche 155 stores
Bonmarche initiatives aimed at improving customer relations 157
Propositions 158
Peacocks broad portfolio of brands attracts a broad customer base 158
Bonmarche broadening product offering target market is trying to raise 159
Financials 160
Peacocks sales growth remains consistently strong 160
Expanding the retail network and the like-for-likes to add the Growth 162
Bonmarche spatial expansion as sales growth slows up 163
Revenue growth remains in positive territory – just 165
Space 166
Peacocks spatial expansion continues to grow after the 2007/08 bumper 166
Peacocks layout of the space 167
Bonmarche defies the downturn by opening seven new stores 170
Bonmarche classification of space 171
Sector performance – Clothing 173
Peacocks clothing sales continue to grow – albeit at a slower pace 173
Bonmarche unplift in clothing is a relatively positive performance 175
Peacocks continues to grow share in 2009 177
Bonmarche not share expand in the increasingly competitive market value 178
Explorations 179
Differentiation key Peacocks 179
Peacocks is a winner of the consumer downturn 179
Expansion plans could make it a significant force 179
More product segmentation would improve shopping experience 179
Pearl Lowe range to attract younger shoppers 179
Kids need more professional destination 179
Overseas and Internet companies will add incremental growth 180
Bonmarche should focus on local customers and do transactional 180
Bonmarche to its offer to a more specific audience … 180
… while tailoring products and stores to local and regional needs 180 pack
A transactional website is a necessary long-term investment 181
Awareness of the competitors is vital in differentiating product ranges to 181
182 CHAPTER 10 PRIMARK
Opportunities remain plentiful 182
Recent major events 183
Aims to increase growth 183
The management of change should cause minimal disruption 183
183 Repeats ethics policy
Develops Logistics 184
Proposal 185
Price maintains fast fashion job in recession 185
Financials 186
Strong growth continues in 2009 – albeit at slower pace 186
International expansion remains a space drive revenue growth 189
Space 190
Primark continues aggressive expansion space 190
Space allocation 192
Sector performance apparel 194
The growth of clothing sales slowing, but still commendable 194
Primark continues to gain market share 196
Outlook 197
Primark well placed for future growth 197
Recession is playing in her hands 197
It needs to prepare for changing buying habits post-recession 197
Better segmentation would its large customer base more effectively target 197
Online represents a growth opportunity 197
Investment in ethical issues will prove worth 198
There are still major opportunities for Primark in the UK 198
More opportunities in menswear 198
SAINSBURY 199 CHAPTER 11
Clothing continues to make rapid gains 199
Recent major 201 events
Spatial expansion drives growth of clothing 201
Non-food growth center planning 201
Organisational changes highlight non-food focus 201
Non-food offerings launched online … with the exception of clothing 201
Expansion goals by the ease format 202
New voucher scheme to provide further impetus to 202 customers
In support of the Competition Commission recommendation 202
Proposition 203
Well presented range offers a broad appeal 203
Financials 204
Improved value credentials central to success 204
The growth continues until 2009 206
Progress online, but clothing remains 207
Space 208
Expansion on the agenda 208
Clothing space allocation 210
Sector performance – Clothing 212
Sales grow over 500% over five years 212
Rapid growth market share to continue to 215
Outlook 216
Abundant opportunities 216
Force to be reckoned with 216
Focus on convenience 216
Restructuring Prices 216
Help market expansion 217
Spatial expansion is vital for success clothing 217
Value their competitors game 217
University would benefit more publicity for 217
Essential to launch clothing line 217
Huge potential clothing as it can overcome barriers room 218
CHAPTER 12 TESCO 219
Making progress after a strong start line 219
Recent major events 220
Continuous efforts to drive out of the recession on the top 220
Investments assist in the sale price to recover 220
ASOS-style launches website … 220
… 20 brands with 220
Tesco wants to strengthen its fashion credentials 221
Tesco wins a round of supermarket price wars 221
Clubcard relaunch includes a double-value coupons to spend on clothes 221
International expansion remains a focus despite The economic downturn 221
New team aims to re-supply and demand 222
Proposition 223
Broad audience lacks focus results in the range 223
Financials 224
Trading performance shows Tesco's ability to defy recession 224
Consistent sales and profit growth 228
Online sales growth is impressive, despite losing its lowest point 229
Space 231
Area growth slows 231
Densities do not sell clothes to impress 232
Clothing space allocation 234
Sector Performance – Fashion 237
Clothing turnover hits bottom 237
Transactional website improves Tesco's clothing offering Fashion 238
Value market stabilizes 240
Outlook 242
Online starts strong, but can attract the right brands? 242
Tesco Online helps her game in the value of clothing on the market 242
New fashion brands to improve credibility … 242
… but few of them 242
Instore, greater clarity 242
While the market value should continue to grow Tesco 243
Improvements in visual merchandising would boost sales 243
Important documents should be made to 243
Sainsbury is an imminent danger 243
Inflation may not affect customers 244
CHAPTER 13 TJ Hughes 245
Improvements pay off 245
Recent major events 246
Changes made 246 to drive sales
Management changes 246
Better strategy … 246
… together with a larger advertising budget of 246
Proposition 247
Value 247 products job in recession
Financials 248
Performance improved in 2008/09 248
Space 251
Re-expansion 251
Space allocation 252
Sector performance apparel 254
Growth in clothing sales has returned 254
Market share continues to level 256
Outlook 257
Sectors like noise to be Electricals Fashion 257
Although the advantage of the recession … 257
… it has a post-recession strategy 257
Geographic expansion 257
Fierce competition on the value of the Market 257
Profit margins will remain low 258
New locations drive higher footsteps 258
CHAPTER 14 TK MAXX 259
Floating through economic downturn 259
Recent major events 260
Building on strong foundations 260
Develop an infrastructure to support the extension 260
Central London targeted for 260 new stores
Invests in technology to improve efficiency 261
261 finally arrives online presence
New face heads marketing 261
Proposition 263
Priced brands appeal to price-conscious customers in recession 263
Financials 264
Positive performance in a tough environment 264
Operational margin improved despite new store investment 267
Space 268
UK growth slows as the continent provides opportunities for extension 268
Classification of space 269
Sector performance – Clothing 272
Growth of turnover increases as a recession hits 272
Market share continues to grow 274
Outlook 275
Growth TK Maxx remain in the market value of 275
Model and proposition are very beneficial during the economic downturn 275
E-commerce capabilities, growth and market share 275
But it must act quickly to 275
Product can be arranged in the same way to store 275
More downtown stores could grow customer base … 276
… and open new competitive weighing 276
Childrens potential is not maximized 276
Expansion station 276 Continent
CHAPTER 15 GLOSSARY 278
Financial Statistics – VAT 278
Trading Profile 278
Key operational ratios 278
Physical Development 278
Abbreviations 279
For more information please contact:
href = "http://www.aarkstore.com/reports/UK-Value-Clothing-Retailers-2009-36958.html"> http://www.aarkstore.com/reports/UK-Value-Clothing-Retailers- 2009-36958.html
About the Author
Minal H
SEO
vinod.minal@gmail.com
http://www.aarkstore.com
How do I look like I had new clothes, although I havent?
I was suppose to get new clothes, but all the clothes I want seems so expensive. How I can make it seem like I got new clothes, although I havent?
Try different combos of tops and bottoms. You can also find various accessories every time you wear the same top / bottom. Hope this helps!
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