Period Perfect
Internet Marketing Tools – Creating the Perfect Sale
We've all heard the expression 'The Perfect Storm "and refers to the situation where all weather elements come together at the same time to produce a perfect storm. But is there an equivalent of the perfect storm in the marketing world? A situation where all elements come together to produce "The Perfect Sale?"
For now, we'll conveniently ignore the current global economic meltdown and look only at positive situations where this event occurs. Perhaps the closest thing we have to buy the perfect online product launch. But unlike the natural phenomenon this event is carefully planned and orchestrated by an army of web savvy marketers who know exactly what should be done to make this Perfect Sale.
For This "sale" does not just happen, professional web marketers create their own system of events leading to this perfect sale, earning themselves enormous profits in the process. This is an orchestrated marketing effort that potential buyers in their contact lists and to bring their marketing funnels; heading straight towards their Perfect sale.
These online marketers use a whole range of marketing tactics to bring potential buyers to their sales page. One of the most effective methods is the JV or joint venture with other established marketers who have long lists of interested buyers, and a percentage of sales, the JV partner promotes your sales page or product. There are even JV brokers, Mike Merz and Kenneth McArthur come readily to mind, but there are many more JV brokers who can arrange or line up potential partners to design your product promote.
A date fixed for the release of your product and all potential partners / affiliates promote to their lists and on their sites. A purchase of frenzy can be whipped up especially if the product is limited and only some of the sale will be accepted. A high quality free sampling or teaser is usually given away at build huge contact lists of interested buyers, this freebie is used to pre-sell to these customers. There is even a countdown clock to tension and urgency continue to create in the mind of the buyer.
On launch day, everything is synchronized. JV partners mail to their massive contact lists, enticing all their subscribers with extra bonuses to buy the product now before it's gone. The sales letter page goes live and the sales pour in. .. creating "The Perfect Sale."
For non-marketing reader, this may seem a bit farfetched, but in fact these product launches are occurring online every week – creating the "Perfect Sale" over and again. And these launches have been around for many years, one of the most famous is John Reese's "Traffic Secrets" which was released in summer 2004 and earned more than 1 million sales in one day.
There are even some savvy marketers who have perfected the product launch system into an art form, mainly Jeff Walker (Product Launch Formula) and Frank Kern (Mass Control) to mention but a few of the top marketers out there teaching and applying this marketing technique.
Key elements of a product launch
However, like the Perfect Storm, in order to create this perfect purchase many factors to fall into place and come together. Some of these key elements are:
1. A high quality product in demand and desired by potential buyers. It must solve a problem or a need within its niche market. Bit obvious but without this demand the product will not sell in large numbers, regardless of what tactics you use.
2. A perfectly written sales letter that converts. Your sales page must convert into actual sales of your product. Again, very clear but if your sales page is not set, it's game over.
3. A whole motivated group of JV partners with enormous lists and bonuses to offer to potential buyers. Many product launches now offer special prizes (anywhere from a luxury sports car to the latest tech gadget) for partners who can bring in the most sales.
4. Quite series of orchestrated, pre-launch tactics building up interest in your product with free high quality giveaways for your buyer's attention and contact information. Even a new blog for everyone to keep informed about your product launch is often used.
5. Most of the above tactics have to do with creating the potential buyer with the right mind-set to purchase your product. Creating a limited number of products or setting a specific time frame for selling and offering special deals or bonuses will further create demand for your product.
Product Launch Day – The Perfect Sale
Product launch day is when all the above factors play creating the "Perfect Sale". Well done on such a sale can whip up a frenzy that such a purchase would bring no great white to shame; earn all parties a healthy profit. It's a marketing tactic that is not likely to disappear in the short term, although the novelty of such an event is slowly wearing thin as countless marketers try to re-invent the wheel.
Regardless, as an online marketing tool, the product launch is still one of the most effective ways to quickly introduce your product, your list to build and cement your reputation. Not to mention, you can earn a large sum of money in a very short period of time, "Perfect Sale "indeed.
About the Author
The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try:
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Copyright © 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.
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