Samantha Velvet
No Slippy Hair Clippy function Giggle Guide
No Slippy Clippy it has a firm grip on Success
Written by Shannon Allen
July 1, 2010
As the owner of No Slippy Hair Clippy ®, Annie Salyer immersed in all things girly – bows, ribbons, flowers, pins and fabric. But this mother of two boys do not complain. "Honestly, I think most girls like hair accessories," she says. "I grew up four sisters, and we were always set clips, ribbons and bows in our hair. I'm definitely more of a passion now, especially after the only designer Hair Clippy the past six years. "
It's a girl!
The company's first signature and no-slip hair clip was invented out of frustration 10 years ago when a mother with an almost bald old girl a cute hair clip that well would remain in place.
"For generations, baby girls are given for boys, "says Salyer." That is to No Slippy Hair Clippy came along! Before we opened in 2001, you could not find a hair accessory made to stay in baby-fine hair. Today there is no reason a girl should be mistaken for a boy – our beautiful and versatile products permanently solve this problem! "
Mode that draws less Magnet
No Slippy's unique hair clips were originally designed with a magnet that improves the hold. Today, the product has Swiss velvet, fully wrapped around the pinch alligator clips 1 3/4-inch, 2 1/4-inch French hairpins and a 1/4-inch mini-clips for babies as comfortable and secure grip like a magnet.
All hair accessories are handmade in the United States, using non-toxic glues and adhesives and trims are certified CPSIA from all over the world. "Today's clip version is sleek, lighter weight and so soft, you hardly know it's there," Salyer notes. The arches are made with grosgrain, organza and velvet ribbon, and the clips feature cute novelty applications. An organic cotton head wrap with large flowers and butterflies, adds a touch of "go green" to the product line. "It's a great band that is super soft and elastic, and I have not seen anything like it in the market," Salyer reports.
Building a Business on the no-slip Clip
Salyer never thought she'd be co-founder and CEO of a line of hair accessories. Growing up in Manhattan Beach, California, she was the daughter of a prominent political figure and a top women's beach volleyball player. Her own skills in volleyball propelled her to the University of Arizona and then San Diego State University. Before graduating, she took a job in Europe to launch nautilus health clubs. This hands-on experience opened a new world for her as she learned the art of marketing and promotion, meeting people in the industry and the construction of a network of experts.
"When I came back to the United States, I was determined Reebok shoes for her work in promotion and marketing department to help the company's first volleyball shoe launch, "Salyer reminisces." With my volleyball connections and what I had learned in Europe, I felt I was perfect for the job. I began to lobby for a chance to be a sales employee, as a position became available. "
Salyer caught a break in 1986 when one of Reebok children representatives from the business links and Salyer was offered the job. "Everything went from there," she says. "This was the beginning of my career in the children industry and lay the foundation for my No Slippy Hair Clippy discovery."
Salyer actually stumbled on the no-slip velvet clip while making a conversation with one of its accounts in the San Francisco Bay Area. "I really thought the product put loved. But like so many start-ups, there was not enough capital to support activities, and it looked outstanding during the first day that they do not Slippy Hair Clippy was not intend to make it, "she says." I convinced my husband, Ramey, that if we invested, we could something important happens in the market. "
With a combined business savvy, strong industry contacts, some money and dedication, she and Ramey invested and formed a partnership with the original owner and co-founder an entirely new business venture successful. From the very beginning, Salyer Slippy Hair Clippy did not know different. "It's about our name … it makes people smile and want to say out loud. I knew we had something marketable and cute, "she says.
But expanding and shaping the business showed a greater challenge than the couple thought. In the summer of 2005, Sayler taught her co-founder committed fraud and embezzled money from the company. "This sent us reeling, personal and professional, and almost with the company name of the company, "she says." At the moment, I thought we were the only company ever experienced this, but I have come to realize After a conversation with many entrepreneurs that we are not alone in dealing with adversity. "
Renovation and Rebranding
Salyer credits No Slippy Hair Clippy loyal retailers for keeping the company afloat by some of its most difficult days. She found herself digging deep to remember her initial inspiration still involved in the brand. "I truly fell in love with the hair clips, quality, ingenuity, uniqueness," she recalls. "I still love see babies wearing them because they really keep in their baby fine hair. I thought I was 100 percent believed in the product from the beginning. "
The No Slippy team has catapulted the company's success. Since 2005, has been nominated every year by retailers in the United States for the prestigious Earnie Earnshaw's Award, in recognition of design excellence. In 2008, the brand won the award. "In the current climate, we have focused and realistic," Sayler notes. "Our marketing efforts have given us a higher perceived value and contributed to our increasing brand awareness. "regularly gives a shout-out to her photographer, Amanda Elkins, who is responsible for lifestyle images and Thurs Corning, who shoots in the studio products. "Our designers and photographers are essential for the overall look and feel of our brand," says she, "and I believe this is clear to us from other companies in the category."
Accessories horrible on the Horizon
In these economic times, Sayler recognizes that changes must be cost effective. "Business is growing not only through sales, but by the supply and expansion of product lines, "She believes. The company has grown exponentially since the early days, and moving the company's worldwide export markets and expanding Internet business and marketing has proven effective.
The company's latest introduction, Clippettes ™ print ribbons and bows, is a new division that focuses on the value price points, but contains the same quality and design ingenuity, starting at $ 3.95 MSRP. "At this price, customers can add more hair accessories to their wardrobes," says them.
Sayler says she constantly blown away by the No Slippy Hair Clippy's success. "We were lucky enough to take pictures of celebrities children wear our products in the pages of Us Weekly, People Magazine, OK Magazine and Life & Style. Some of the celebrity mothers Samantha Harris, Jessica Alba and Halle Berry. We are flattered to this kind of attention and love to our videos to see in the press. We write most of the success of our marketing to celebrity Celebrity Baby Bop Star gift baskets. "
Salyer is not resting on its laurels – goals are to expand on new ideas and innovative designs to make concepts and finish that have never decorated a hairpin or a headband. "If it's different and I'm looking for it," she says. "I do not copy others, but I could see something I like and take it to another level. I have high expectations and standards, so look for the outstanding line. We never stop, design and product is ongoing. It's the only way to stay ahead of it all. "
No Slippy Hair Clippy accessories are designed for babies, toddlers, tweens, teens and women. The collection includes the baby grosgrain bows, novelty hair clips with animals and insects, flowers, clips and headbands. The velvet pinch clip is the best selling hair clip for girls of all ages.
For more information, visit www.hairclippy.com
Option 1:
Rachelle Salinger is a freelance writer whose two passions in life: family and fashion. This mother of two loves to stay in the loop of the latest trends in hair accessories and the best baby gifts in the market. She writes No Slippy Hair Clippy currently, supplier of the best anti-slip hair clips for girls of all ages.
Option 2:
About the Author
Rachelle Salinger writes for No Slippy Hair Clippy, purveyor of the first and finest non-slip hair accessories in the market today. These award-winning baby items are designed and manufactured in the United States using the top quality materials and offering fun and unique styles.
Which name sounds sexier to you? Or come with a …?
Samantha Alexis Velvet Lexington Christina Kim Alexis Kim Alexis Kim Katja Alexandra
Yes, they all sound very plastique for me. Why porn stars have done to the genre of false mysticism in their name to it? Sharon sounds better to me than all those Plastique "starlet" names put together. Kathy, Sharon, Diane …. just regular names. The sexiest woman I ever knew was the name Kim Elizabeth … a nice run of the mill name, but what she did and how they express themselves meant much more than what she called herself. My advice to you is that if you want to deviate from all others, a common name and not try to use to royalty, mysticism or plasticity to build in name … it just comes out sounding cheap.
SAMANTHA FOX live @ Velvet – 4/4/09 – TOUCH ME
|
|
AMERICAN GIRL SAMANTHA’S BLUE VELVET DRESS~RETIRED~BNIB $99.91 |
|
|
American Girl Samantha Deep Blue Velvet Faux Fur Holiday Coat + Mittens RETIRED $34.99 |
|
|
Samantha’s Velvet Dress by American Girl $17.49 |
|
|
Pleasant Co American Girl Samantha Retired Pink Velvet Purse Gold Chain Strap $18.99 |
|
|
American Girl Doll Samantha Rose Velvet Purse~ from her Accessories $14.95 |
|
|
17″ Porcelain Doll Samantha in Blue Velvet from The Jo-Ann Collection $16.15 |
