Stage Screen
Avoid the Staging Deadly mistake on HGTV's "Buy Me"
Copyright (c) 2009 Alice Chan
I've been watching the HGTV program, "Buy Me", which is a show about the drama that Real Estate Agents and sellers go through when they sell a house. It's actually quite comical to me.
Like sports fans who yell at the TV screen about how the players play, I'm making notes on what vendors should do what the agents should do and what to do rot.
I know, it is absolutely ridiculous and it is easier to be objective and hardnosed of your bank than when you the front of your customers. However, there was a big mistake in the opinion that happened on one of the episodes that I wanted to grab.
On this special episode, the sellers were told by their agent that they needed to stage their house and talked to them about the cluttering, packing and changing the use of their porch, but they really glossed details.
The agent did not sellers in the conversation with the rot about what really needed to be done and why. She did not know what they should, while They lived in the house during the sales process.
Long story short, the sellers left for a week-long holiday during which time the broker and the rotting care packages Staging and redesigning their house. When the vendors returned to their "staged" home, they were very unhappy about not being able to stuff and general nuisance Staging the find.
Because they were educated they never really seen as a nuisance rather than seeing the value added to the marketability of their property. The big lesson here is NEVER Stage a house without the participation of the residents!
First, this applies to both vacancies and details, but even more obvious for the last justification. This is important for vacant buildings and sellers to visit the house often and supervision of maintenance.
It is essential to details, because the creation of the showcase house ready for the big debut is important, but it is even more important that it stays in that state during the period of time the house is on the market.
Consider these rules of thumb no matter who you hired or who pays for the staging services:
1) Keep all parties in the loop.
Parties, the broker and the owners / sellers / people (hopefully these are all the same people). I always recommend providing all parties a copy of the written consultation, so everyone on the same page about what needs to be done.
Everyone should know what needs to be done, the timeframe for completing the tasks and who is responsible for doing work, ie it is the owners / sellers will have any responsibility or a need to hire external resources to advance the projects.
2) Sellers / occupants should be educated about what is the Staging process and what it entails.
3) Vendors / residents must be educated about how to live in a staged home.
Sometimes this can be dramatically different from their regular lifestyle and they should be made aware of that.
Even if you're in great detailing, such as keeping the toothpaste in the medicine cabinet vs. the sink counter or ingestion of hair in the bathroom every morning before she leaves home, make EVERY DAY of the bed, that's your role and responsibility as a Stager to get the message across to the customer.
DO NOT put yourself in the position where you think your customer service as a burden than a value add. It really is a partnership between the Real Estate Agent, Stager and homeowners / sellers.
Keeping a clear, clear line of communication open is key to a successful relationship at all "drama".
About the Author
Alice T. Chan is the Staging Designers’ Success Coach and founder of SuccessfulStagingBiz.com. Our tools/programs help Staging Designers catapult their success by turning an expensive hobby into a profitable expression of their talent. Alice publishes the bi-weekly ezine “Set the Stage for Your Success”. To skyrocket your Staging Design business and gain credibility in record time, get FREE tips now at http://www.SuccessfulStagingBiz.com .
What actor would be directing for the stage different from directing actors for the screen?
Thanks … but the details differ?
There is a lot differences. In the movie, you do not have much rehearsal time with the actors, so the actors come to the set of all lines in memory and then you coach very much if you directly. In film, the actors to do most of the work, it's the director's task to make them think the way they need and to tell the story the director wants. In the theater, you have weeks of rehearsals. You have time to show each mold and craft all elements. You still have to show as much detail as you in the movie, but you can not subtle. There is time to make discoveries along the entire rehearsal process, in the film that is not the case. movie is about the shot we did for lunch.
Actor TONY SHALHOUB on stage v. screen
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