Cutie Baby
Marketing & Promotion: How your baby's Food Business Part # 7 Start
Marketing is crucial to the success of your baby food business. Here are some of the highlights of the various marketing programs we've used during the initial launch of Sprouts Baby Food Inc. back in early 2006.
Public relations campaign
– Vehicle: E-mail press release, by hand delivering the media kits, phone calls to the main objectives.
– Media Kit: Icebox, birth announcements, press release, profiles, menus, etc.
– Goal: Awareness; Feature stories
– Purpose: local newspapers (food editors, business editors), local TV, local radio.
Physician direct mail campaign
– Vehicle: Direct Mail
– Letter, Brochure, Prescription pad w / Sprouts info for patients
– Purpose: Awareness, Get docs to patients by referring to Sprouts
– Purpose: Pediatricians and naturopaths
Midwife / Doula Awareness Campaign
– Vehicle: E-mail
– Purpose: Awareness, Get doula and midwives to refer patients to Sprouts
– Purpose: Space midwives and doulas.
Mama Campaign
– Vehicle: E-mail
– Objective: awareness, drive people to our website, new orders
– Target: Area mom lists / online communities on Yahoo Groups.
Baby Diaper Service Bundle
– Vehicle: Flyer inserted in diaper delivery service bundles
– Goal: Awareness; New orders
– Special Offer 20% discount on first order
– Target: Select zip codes, 500 + individuals
Poster / Flyer Campaign
– Vehicle: Posters, flyers, tear sheets, etc.
– Goal: Awareness; New orders
– Special Offer 20% discount on first order
– Target: Area parks, playgrounds, community centers, birth centers, toy stores, libraries, and mom hangouts.
Summer Festival Campaign
– Vehicle: Flyers printed baby spoon and give-a-way
– Goal: Awareness; New orders
– Special Offer 20% discount on first order
– Purpose: People with babies present at the target summer events, fairs, etc.
Start Advertising
– Vehicle: Space Baby / Mom / Parenting Magazines
– Quarter-page ad
– Goal: Awareness; New orders
– Special Offer 20% discount on first order
Create your own baby food Classes
– Vehicle: Classes offered at the local grocery stores, in mommy groups, etc.
– Purpose: Community Outreach, Awareness
– Promotion: n / a
– Timetable: from September
Subscriber Campaign Website
– Vehicle: Our own website
– Purpose: Capture email addresses and general interest categories People who visit our site so we can market to them in the future.
– Offer: Sign up for newsletter, promos, gift reminders, refer-a-friend one page, etc.
Web Directory Advertising
– Vehicle: Google Adwords, Yellowpages.com, Superpages.com, etc.
– Purpose: People on our website
– Promotion: n / a
– Schedule: September
Farmer's Market Campaign
– Vehicle: Area farmers markets
– Purpose: Awareness, little selling of individual units during the pre-launch period
Offers / Promotions
Baby Shower Gift Set
– Description: Special gift set for those who want Sprouts as a shower gift.
– Package: Gift basket with logo spoon, sippy-cup logo, logo shirts, mock food containers, and a gift for X weeks service.
– Price: $ 20 + cost of service
Party pooper
– Description: Home sales parties (ala Tupperware)
– Details:
oHostess orders party kit 1oz samples of all products' per guest includes a kit.
oHostess take orders
oHostess get free food, discounted services, etc. for Subscriptions she suggests.
Corporate Mom Program
– Description: discount service for mums locally headquartered companies. We provide their food to their office.
Register To Win
– Description: Register on our site, enter monthly drawing for one month free baby food.
Photo Contest
– Description: Monthly contest. People e-mail photos of their baby food or in a kitchen setting. Winner receives 12 4oz containers of baby food.
Customer Referral Program
– Description: A reference (someone who is a customer) deserves free food in your next shipment.
About the Author
Mischelle (Schelly) Weedman-Davis left her 15-year high-tech career to become a stay-at-home mom but later became the founder of Sprouts Baby Food, Inc. She now uses her talents to support her husband’s Seattle law firm, the Davis Law Group so she can spend more time with her family. http://www.InjuryTrialLawyer.com . But she remains committed to infant nutrition and helping others that want to start their own baby food business.
What is the difference between that babe / baby?
Ok so we've all been there … you like someone, or yourself and you start to use PET little " names "if you can call them that. I just want to know what everyone sees these words actually mean and where you would use in conversation, such as" Hey Babe "" Hey gorgeous "(eg, babe – I would only use the direction of a guy I liked and felt a real connection with) 1) Babe 2) Baby 3) Sweetie 4) Cheeky 5) Sexy 6) Cutie 7) Hunny 
Gorgeous Feel free to add any extras to list! xx
Sweetheart Sweet Pea Sweety Pie Lover Love Sugar Sweet Ding Darling Darl Beautiful Babe Hunny Bunny short for Baby
cutie baby
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Coastal Cuties Reborn Baby Boy Teddy Adrie Stoete Lmtd 238/500 Sleeping Baby $599.00 |
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REBORN BABY BOY RAINE BY MICHELLE FAGAN,BEAUTIFUL BLUE EYES,REAL CUTIE $170.00 |
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Reborn baby girl. Premium quality materials used in process. She is a cutie !:)) $95.00 |
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LOT OF 2 VINTAGE BISQUE PORCELAIN BABY DOLLS 2 CUTIES! $79.97 |
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What a Cutie, Happy Reborn Baby Cecil $75.00 |
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Lee Middleton Summer Treat 19″ Blonde Hair Blue Eyes Cutie Pie Baby Girl Doll $80.74 |
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MY CUTIE PIE BABY DOLL 18″ FOR PLAY/REBORNIG KINGSTATE $54.95 |
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MY CUTIE PIE BABY DOLL BLONDE HAIR BLUE EYES KINGSTATE $54.95 |
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MY CUTIE PIE BABY DOLL AFRICAN AMERICAN BY KINGSTATE $54.95 |
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Effanbee BABY SARA Babydoll ~ Adorable BLONDE Cutie! ~ Designer Ann Timmerman $29.99 |
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ALL ABOUT BABY CHLOE CUPCAKE CUTIE DOLL $44.95 |
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MY CUTIE PIE BABY ADORABLE 18″ DOLL BY KINGSTATE BNIB $42.49 |
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MY CUTIE PIE BABY ADORABLE 18″ DOLL BY KINGSTATE BNIB $42.49 |
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MY CUTIE PIE BABY ADORABLE 18″ DOLL BY KINGSTATE BNIB $42.49 |
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MY CUTIE PIE BABY ADORABLE 18″ DOLL BY KINGSTATE BNIB $42.49 |
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MY CUTIE PIE BABY ADORABLE 18″ DOLL BY KINGSTATE BNIB $42.49 |
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MY CUTIE PIE BABY ADORABLE 18″ DOLL BY KINGSTATE BNIB $42.49 |
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#538 Vintage Mattel Lovable Babies Li’l Cuties Doll $31.99 |
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KINGSTATE MY CUTIE PIE BABY DOLL 16 FOR PLAY / REBORNIG $39.99 |
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MY CUTIE PIE BABY ADORABLE 18″ DOLL BY KINGSTATE BNIB $39.99 |
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BERENGUER Baby Doll 13” Cutie Chubby Play or Reborn HTF $24.99 |
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BERENGUER Baby Doll 13” Cutie Chubby Play or Reborn HTF $24.99 |
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ASHTON-DRAKE “Tweet Dreams” Looney Tunes Cuties porcelain baby doll NIB $24.99 |
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ASHTON-DRAKE “Rock-a-Bye Puddy” Looney Tunes Cuties porcelain baby doll NIB $24.99 |
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ASHTON-DRAKE “Some Bunny Loves You” Looney Tunes Cuties porcelain baby doll NIB $24.99 |
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ASHTON-DRAKE “Mommy’s Little Angel” Looney Tunes Cuties porcelain baby doll NIB $24.99 |
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Baby Alive “Crib Life Twins” Sarina and Sydney Cutie dolls NIB $19.99 |
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OOAK Little Fairy by Jyl Gaskin – Glasses Holding Green Crayon – CUTIE! $19.99 |
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“JUSTINE” DARLING WEE ONE PLUS INFANT CARRIER! LNC – WHAT A CUTIE!!! $14.99 |
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Baby Alive Crib Life Twins *Sarina & Sydney Cutie* Dolls New $17.88 |
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1964 – BIG HORSMAN BABY GIRL – 27″ – VGUC* – WHAT A CUTIE!!! $14.99 |
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Cabbage Patch Kids Doll Cuties Teddy Bear Plush Baby Powder Scented CPK New NWT $20.08 |
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Funny Cutie brunette large baby doll with pacifier TOYS $25.75 |
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Funny Cutie blonde large baby doll with pacifier TOYS $25.75 |
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JAPANESE CUTIE CUPIE BABY STICKER LETTER SET STATIONARY $18.95 |
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Polymer MONKEY Girl By Anton Dessein Resale Darling Face and 3″ small Cutie $16.00 |
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Cabbage Patch Kids Cuties Mignons Baby Monkey 9″ Plush Doll $17.09 |
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Cabbage Patch Kids Doll Cuties Plush Baby Powder Scented CPK Lion Orange Red NWT $14.05 |
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Precious Moments Hi Babies Black African American Boy Red Polka Dots CUTIE PIE! $14.99 |
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BABY ALIVE Fashion Cutie Reversible Dress Outfit Clothes Accessories NIP $17.95 |
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Baby Alive Crib Life Fashion Play Doll * Sarina Cutie w/pacifier ♥Cute baby doll $14.95 |
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Cabbage Patch Kids Cuties Mignons BUNNY Plush Doll Purple Easter Bunny Baby $17.99 |
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PLAYMATES BABY DOLL 4094, EXCELLENT CONDITION, WITH CLOTHES A REALISTIC CUTIE $12.99 |
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ZAPF CREATION BABY BORN FRESH & FRUITY CURLY CUTIES PINEAPPLE YELLOW HAIR DOLL $11.99 |
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ZAPF CREATION BABY BORN FRESH & FRUITY CURLY CUTIES STRAWBERRY PINK HAIR DOLL $11.99 |
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ZAPF CREATION BABY BORN FRESH & FRUITY CURLY CUTIES GRAPE PURPLE HAIR DOLL $11.99 |
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Baby Alive Crib Life *Sarina Cutie* Doll New $10.88 |
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Baby doll from 1980′s by Eugene Black curly hair cutie $10.00 |
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Funny Cutie Babies baby dolls with pacifier kids toys $15.75 |
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Funny Cutie Starbrite babies pink baby doll kids toys $15.75 |
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TONI TOTS Cutie-Pie Baby Doll Old Store Stock NIP $9.99 |
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Little Kids Preferred Cutie Soft Chenille Pink Blond Baby Doll Lovey Satin Feet $14.99 |
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RED AND WHITE FLORAL HEADBAND FOR REBORN DOLL/NEWBORN BABY /VALENTINES CUTIE $14.95 |
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TWIN TOGS OUTFIT NEW 1987 FITS DOLL CUTIE PIE SWEET APRIL LOVE-A-BYE-BABY MOC $14.95 |
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Vtg Celluloid Black Baby Doll 3″ Cutie $12.99 |
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1992 Mattel LOVABLE BABIES Lil Cuties NEW NIP Baby Doll $2.96 |
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REBORN 2oz PINK LITTLE CUTIE PREEMIE FAKE FAUX FORMULA BABY BOTTLE PHOTO PROP $6.99 |
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Vintage BABY CUTIES Dolls in Package – Toymark 1980 – Twin Babies in Pockets $3.95 |
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VINTAGE PIANO BABY PORCELAIN BISQUE BOY DOLL JAPAN CRAWLING CUTIE! $79.99 |
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Baby Alive Crib Life Twins Doll SARINA and SYDNEY CUTIE Includes 2 Doll Cribs $27.95 |
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Baby Alive Crib Life Twins Doll SARINA and SYDNEY CUTIE – Box Damaged $25.95 |
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Baby Alive Crib Life Sarina Cutie Doll Online Code Key Chain & Mini Book New $19.95 |
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Zapf Creations Fruity Curly Cuties Pineapple Baby Doll $16.99 |
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VNTG CLOTH MASK FACE BABY DOLL BLONDE CUTIE W/ BONNET $16.95 |
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Baby Alive – Crib Life Fashion Play Doll – SARINA CUTIE – Born Awesome $15.95 |
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Little Mommy – Dress Up Cuties – SWEET AS HONEY – Bee Baby Doll – Ages 2+ $15.71 |
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Little Mommy – Dress Up Cuties – FIRST BLOOM – Flower Baby Doll – Ages 2+ $15.71 |
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Little Mommy – Dress Up Cuties – BERRY CUTE – Strawberry Baby Doll – Ages 2+ $15.71 |
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Little Mommy – Dress Up Cuties – SUNNY BUNNY – Rabbit Baby Doll – Ages 2+ $15.71 |
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NEW Baby Alive Crib Life Fashion Play Doll – Sarina Cutie by Hasbro Baby Alive $14.99 |
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Berenguer BABY DOLL Cloth&Vinyl Body,Open Mouth,Newborn Look Glassin Eyes Cutie $12.99 |
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Baby Alive Crib Life-Sarina Cutie-Doll- New in Box $10.99 |
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Baby Alive Crib Life-Sarina Cutie-Doll- New in Box $10.99 |
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Crib Life Doll-Baby Alive by Hasbro-Sarina Cutie $9.99 |
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Crib Life Doll-Baby Alive by Hasbro-Sarina Cutie $9.99 |
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ZAPF Baby Doll with Pink Dress/Take a Look/She is a cutie/No Res/REDUCED. $6.99 |
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ZAPF Infant/2003/Bald Head Cutie/Take a Look/No Reserve $6.99 |
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Infant Boy Doll/Sexed/Real cutie/Take a look/No Reserve $5.99 |
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10″ Cabbage Patch Kids CPK Cutie Mignons Baby Doll Purple Bunny Rabbit Easter $3.99 |
